Harford exposes the dark underbelly of capitalism in Undercover Economist. —Business Today “[Harford] is in every sense consumer-friendly. He illuminates them with clear writing and a variety of examples borrowed from daily life. The Undercover Economist is a clearly-written and thorough introduction to economics using practical examples such as coffee shops and grocery store pricing, … —The New York Times "The Undercover Economist is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us." The Undercover Economist is for anyone who's wondered why the gap between rich and poor nations is so great, or why they can't seem to find a decent second-hand car, or how to outwit Starbucks. He is also the economics editorial writer at the Financial Times. Morning Coffee and Scarcity. —The Economist "A book to savor." —The New York Times "The Undercover Economist is a book you must pick up if you want a fresh perspective on how basic ideas in economics can help in answering the most complex and perplexing questions about the world around us." Commuters pay a stiff premium to buy morning cups of coffee from the train station kiosk. The Undercover Economist (ISBN 0-19-518977-9) (ISBN 0345494016) is a book by Tim Harford published in 2005 by Little, Brown. Hamish McRae @TheIndyBusiness. He first joined the newspaper as Peter Martin Fellow in 2003. —The Economist "A book to savor." The reason is scarcity. Economics is partly about modelling, about articulating basic principles and patterns that operate behind seemingly complex subjects like the rent on farms or coffee bars.” ― Tim Harford, The Undercover Economist Tim Harford writes the Undercover Economist column, and was previously an economics leader writer for the FT. —Business Today “[Harford] is in every sense consumer-friendly. The Undercover Economist: The Economics behind Everyday Decisions (Blinkist Summary) Course General Start my 1-month free trial In the Undercover Economist column he writes for the Financial Times, Tim Harford looks at familiar situations in unfamiliar ways and explains the fundamental principles of the modern economy. The Undercover Economist, by Tim Harford Creative accounts. Compared with Steven Levitt's and Stephen J. Dubner's popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. ... was the result of applying straightforward economic ideas. Sunday 23 October 2011 05:45. Tim Harford writes the "Dear Economist" and "Undercover Economist" columns in the Financial Times magazine. Summary.